Career changes are among the most stressful life decisions in people’s lives. Unfortunately for us humans, we’re wired to resist change and have a tendency to overestimate the risks associated with change.
Last week Chris McDonald, Managing Director for Indeed Australia and New Zealand and Todd Davis Head of Talent Acquisition for Amazon.com, discussed the psychology of job search, and how understanding the emotional process can shape your talent attraction strategy. The recording of the recording of this webinar can be accessed on demand here.
Don’t feel like watching? Take a look at our 10 second snapshot of what you missed below. When you’re done, don’t forget to sign up for the last webinar in this series, Future Proofing Your Strategy with Chris and Mike Bailen, Director of Recruiting at Eventbrite.
Most of the talent pool is ‘Pactive’
Nearly everyone is ‘pactive’ (passively active) in terms of being open to a new job. For recruiters this means that the talent pool is huge and thus their recruitment marketing and sourcing activities are more important than ever.
Candidates must make at least 7 major decisions before they become an employee with your company
- The first thing on the left is they need to consider a change. They need to make the decision to be open to other opportunities. This is the most important and the hardest step of all.
- Next they need to consider your company and see whether it might be a good fit for them.
- They then hone in on the specific position that they’re applying to or being recruited for, and assess the fit to their skills and goals.
- Now they need to take action and apply for the job.
- If they get an interview, they need to commit to your interview process and steps going forward.
- If they’re lucky enough to get an offer, they need to accept the offer.
- Lastly, after accepting they need to actually turn up to their first day.
Research shows that most people will overestimate the risks associated with a change. We tend to focus on the probability of failure when thinking about any type of change, especially a career change.
How do we get people to take the first step?
The research shows that people are willing to go through the steps of change by 2 key things.
1. When they’re inspired by a new company or opportunity
2. When they’re disillusioned with their current work.
Candidates believe it’s important to direct their job search
‘Pactive ‘candidates are ready for change
The research shows that these actively passive candidates are ready for change and have taken the actions to begin the multi-step psychological process.. They want to find a new opportunity of best fit and hence are more likely to find a good match and be successful.
Candidates are looking for good play, flexibility, location and meaningful work.
Most candidates focus mostly on three things, on good pay and compensation, a good location and flexibility (both which related to time) and doing meaningful work.
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How can you future proof your talent attraction strategy? How can you use data to optimise your online recruiting efforts?
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