Your Brain On Data
There’s been a much said recently about harnessing the power of storytelling in business, from the pitchman turning a sales spiel into a metaphor, to using case studies and examples to gain buy in from your C-suite. Stories are powerful, and in this world of increasing noise and distraction, an engaging voice, perspective and story can help you really connect with your audience.
Scott Schwetly has taken this concept one step further and investigated the neuroscience of storytelling in presentations and how these methods affect your audeience on a biological lesson.
Bottom line- If you have a presentation coming up (big or small) you need to start telling stories!
You can read Scott’s blog here
Leave a Reply