Let us tell you a story at the ATC2015 “Recruitment is Marketing”, Sydney 24-25 June.
I’ve always loved the saying “never let the facts get in the way of a good story”. But all jokes aside, storytelling is a powerful content marketing tool for bringing your employment brand to life, and connecting with your target audience at an emotional level.
At our ninth ATC, Jonathan Crossfield will explore this theme in his general session “Let Me Tell You a Story: Finding the Narrative in Your Content Marketing”.
Jonathan Crossfield calls himself a storyteller, because that’s easier than listing writer, digital marketer, journalist, copywriter, social media consultant, workshop trainer, event speaker and angry blogger. In his session, Jonathan will share his insights and experience on why storytelling is essential to any effective content or communications strategy.
This year’s ATC theme “Recruitment is Marketing” is all about effective and creative candidate attraction. Jonathan joins a great line-up of featured speakers, including:
- Mike Bailen, Director of Recruiting at Eventbrite, and former Head of Talent at Zappos
- Todd Davis, Head of Talent Acquisition, World Wide and Customer, Amazon
- Todd Wheatland, Head of Strategy, King Content
Register now for your seat at this year’s ATC.
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