Data has been driving decision making in business for decades, but it’s just started to become an important part of HR and recruiting in the last several years. As companies started being able to gather meaningful data through new technologies and automated processes, it proved to be valuable in guiding decisions and strategies. Of course it stands to reason that data could shed light on what’s going right, what’s going wrong, and how you should adjust, but it’s sometimes thought of as only important to the traditional profit centres of the business. However, talent acquisition has carved out its own place among the functions of the business that have a tangible impact on an organisation’s bottom line, which makes data more important than ever.
Many organisations are currently gathering data from a number of sources and tools, but a lot of them aren’t putting that data to use. Analysing the information and using it to make data-driven decisions is more complex, but it’s worthwhile. Intuition and experience are vital to talent acquisition success, but data-driven decisions must be part of your talent acquisition strategy in order to compete today, have the support of leadership and make the most of your time and budget.
Here are four ways you can start making data-driven decisions a normal part of your strategy:
Use data to forecast future needs
Data is your real-world fortune teller. By analysing data on your current workforce, company financials, hiring timeframes and more, your talent acquisition strategy can get away from vague statements and start communicating data-driven decisions about how, when and why you’ll be hiring in the future.
For instance, you can utilise internal data on employee tenure and turnover (such as performance evaluation scores, compensation, commute time, number of sick days taken, etc.), and use that to predict how many employees you’ll need to replace in the coming year. Similarly, you can use financial data (parsed and analysed by your finance department) to determine future workforce needs based on the financial predictions for the year. And of course, by looking at your talent acquisition statistics, you can determine if your team can meet future needs or will need to adjust, and when to start building talent pipelines to fill a need.
All these insights allow you to develop a realistic and appropriate strategy.
Look to data to decide where to spend your time and energy
By looking at what is most successful among your hiring efforts, you can easily build a strategy based on proven success. This allows you to cut out the methods and channels that aren’t performing and be strategic about where you spend your energy and budget.
To gather this information, look at the channels you are using to recruit and evaluate how they’re performing. Measure hiring success by source of hire, time to hire by source, candidate success by source, employee performance by source, and tenure by source.
You may also want to drill down into your recruiting methods and evaluate their success by looking at the return on investment on the time and money spent doing certain activities. This will show you if the ways in which you’re spending your time are worthwhile, or if taking extra steps yields the same results as taking fewer.
Use data to determine the types of candidates to target
Your current workforce holds the secrets of future hiring success. Right in front of you are plenty of examples of the perfect employee, a middle-of-the-road team member and those you shouldn’t even hire. Evaluate the qualities each of these groups possess to identify your model candidate and use that to guide your recruiting strategy.
For instance, this may reveal that employees with a certain degree or from a particular university fit exceptionally well, which would guide your recruiting strategy to reach those groups. There are a number of factors you can look at, but what’s important is that you are measuring success in whatever way is important to your company, and cross referencing it with various factors, which could cover anything from personal interests to personality type to college GPA to a certain type of interview answer. Gaining insight on what makes your ideal candidate tick allows you to focus your talent acquisition strategy like never before and make decisions about who to hire based on more than just a guess.
Make data part of your pitch
Because data is spreading into the HR and recruiting space, more leaders are expecting to see talent acquisition strategies that go beyond planning to do what’s always been done, and instead are guided by data-driven decisions. Presenting data as part of your strategy makes it easier to understand and support, and can help your C-suite feel confident in the direction you’ve chosen. By using data to paint a picture of the future direction of your organisation, you give leadership the same opportunity you had to make data-driven decisions.
HR and recruiting have always been seen as a soft-skills area, but data gives you the power to join the rest of the organisation in building plans and strategies based on real results and forecasting.
As your organisation becomes more acquainted with data, the ways in which you use it will expand and develop even further. These are four powerful yet simple ways to make data-driven decisions part of your talent acquisition strategy, but you’ll likely find that it’s beneficial in many areas. With the competitive nature of hiring today and the financial investment that companies are making in this space, it’s crucial that decisions are made based off more than a hunch and its data that makes that possible.
This article first appeared on Proactive Talent blog on 14th March 2017.
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