Building the best employer brands - Consumer brands attract customers. Employer brands attract talent. The best brands from both of these are fanatical about building compelling, credible and authentic stories that will attract the largest number of quality customers and talent. With top talent having more choices than ever in where and whom they can work, a strong employer brand can be a critical tool in getting the best talent. Universum’s trusted global rankings help first in allowing talent to find you and our extended set of research and activation solutions ensure that the best qualities of your employer brand are seen by the right talent at the right time.