Video: Improving gender equality in recruitment with Valeria Ignatieva from WORK180

If you’ve got great stories to share about what your organisation is doing on flexibility or career progression for female employees, you should really be sharing them everywhere according to Valeria Ignatieva, co-founder & CEO of WORK180.

WORK180 is a growing Melbourne recruitment startup and it is a platform designed to provide more transparency around employers’ HR policies and to help businesses reach out to female Talent.

Getting these stories out there and talking about the social impact your business is making can be a very good way to attract female Talent and help you overcome the difficulties in hiring women says Valeria.

She cites WORK180 as the perfect example of how a relatively unknown company is winning the competition to attract great female Talent through storytelling and the social impact they are driving.

Watch the video interview to hear more about how they are influencing the way organisations think about their policies and learn what you can do to attract female Talent to your business.

 

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