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Video: Improving gender equality in recruitment with Valeria Ignatieva from WORK180

By Ruby Lee

September 17th, 2018
Make a commentDiversity

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If you’ve got great stories to share about what your organisation is doing on flexibility or career progression for female employees, you should really be sharing them everywhere according to Valeria Ignatieva, co-founder & CEO of WORK180.

WORK180 is a growing Melbourne recruitment startup and it is a platform designed to provide more transparency around employers’ HR policies and to help businesses reach out to female Talent.

Getting these stories out there and talking about the social impact your business is making can be a very good way to attract female Talent and help you overcome the difficulties in hiring women says Valeria.

She cites WORK180 as the perfect example of how a relatively unknown company is winning the competition to attract great female Talent through storytelling and the social impact they are driving.

Watch the video interview to hear more about how they are influencing the way organisations think about their policies and learn what you can do to attract female Talent to your business.

 


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Tags: recruitment, diversity, talent acquisition, talent

About Ruby Lee

Ruby Lee began her career as an accountant and later pivoted into HR and Recruitment. Ruby worked in corporate recruitment and hiring advisory for start ups for over 10 years, most recently as Head of Recruitment for Cogent. During this time, Ruby launched her own online coaching business as a side hustle, The Careers Emporium. In 2018, Ruby’s side hustle success meant she could transition her hustle to full time and launched a coaching community for side hustlers globally. RubyLee.co empowers 1000’s of side hustlers to take their idea to income whilst balancing successful careers. To fuel up on some hustle energy, go to rubylee.co Ruby also the co-founded Tribe9 a business which helps early-stage startups scale up. From hiring advice, recruitment, culture workshops and employment branding Ruby is passionate about working with founders with team <20. To find out more head to tribe9.co When Ruby isn’t growing an online community of side hustlers, you’ll find her planning out an endless summer - husband and 2 kids in tow!

View more articles by Ruby Lee

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